"We are The East. And we are your wakeup call. And we are not hiding from you. We are you. We are the morning you got off the treadmill and ran under the open sky. We’re the first time you kissed someone and they kissed you back. We are the night you couldn’t sleep. The night you stared at the ceiling, thinking, ‘Is this it? Is this the best life has to offer?’ No. There is a freedom in you that knows no fear."